Nice brief article in the Guardian by George Marshall on changing “save the planet” to something more effective, that carries a message of positive growth and change. He presents the new message as a testimony:
“I have embraced a lighter lifestyle because it is the smart, cool, intelligent and healthy way to live. I want to live in the present and the real world, not be tied to an outdated and dangerous 20th-century way of living. I live this way because I love it, because it makes me feel good and because it is healthy and gives me freedom.
“I feel that I am setting the pace for the 21st century and I am excited to see people all around me trying to catch up. If we all work together we can build a world that is cleaner, fairer and happier and that is what I want to leave my children.”
Nice.