The Google Consumer Response Tag + newer smart phones seem to be finally the right sort of combo to fulfill the vision of physical items leading to online information or webpages – first grasped at by the Cuecat, which was shipped to WIRED readers about 8 years ago.
I have an older Sony Ericsson that isn’t really up to efficient websurfing, so it’s not something I’ll try out now, but certainly a new opportunity space.